The shooting of Peddi is still going on. It is known that Ram Charan recently suffered a minor eye injury. Fortunately, everything is fine now and he has said that he will return to the shoot from Thursday.
However, the concern is that only about a month is left for the film’s release, which is scheduled for April 30.
Some portions of the film are still pending to be shot and a song also needs to be completed. Though work is happening in parallel, many doubts are lingering whether the film will hit the screens on time.
The makers would need at least 15 days to promote the film on a national level.
The film has already generated good hype and a strong pull, so a proper pan India release is important. For that to happen, promotions must be aggressive and well planned.
Meanwhile, advance bookings in the USA are expected to open from tomorrow. In such a situation, if the release date is missed for any reason, the producers could face huge financial pressure and tension.
The film has already been postponed once, so it is crucial that it releases as planned on April 30.
Even a one day delay could become a major setback for the premiere plans in the USA.
Many observers feel this tight situation has arisen mainly due to the inefficiency of the director Buchi Babu Sana.
Questions are being raised about why things were not completed earlier when the film has been in production for a long time.
Ideally, the film should have been locked, censor formalities completed and promotions started well in advance.
Producers also face difficulty closing the film’s business while the shooting itself is still underway. This creates uncertainty among buyers regarding the definite release date.
Overall, some in the trade believe that Buchi Babu Sana, who previously directed only the small scale film Uppena, is facing a big challenge handling a large scale project like this.
Because of his working style, doubts are being expressed about whether the film will release as scheduled.
