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Trade Talk: Underdog Wins The Dussera Race

Trade Talk: Underdog Wins The Dussera Race

Makers of Mahanubhavudu took a huge risk by pitting their small film against two heavyweights like Jai Lava Kusa and Spyder. They had immense confidence in their product and never stepped back even when both the biggies stick to their original release dates.

The risk paid off as Mahanubhavudu turned out to be the best among the Dussera releases.

NTR’s Jai Lava Kusa only managed to generate average word of mouth and slowed down considerably after its first weekend.

Spyder came next, which was declared an outright disaster. The verdict of the Mahesh Babu starrer was loud and clear even before Mahanubhavudu hit the screens.

With both the big releases failing to live up to expectations, Mahanubhavudu released without any pressure.

Maruthi’s brand of entertainment clicked with the family audiences who gave it the thumbs up from the very first show.

Mahanubhavudu emerged as the clear winner as it entered profit zone in its first week itself.

Jai Lava Kusa did well, but will still leave its buyers in minor losses due to exorbitant price tag. Spyder on the other hand is set to become one of the biggest flops ever in the history.

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