Another Telugu daily newspaper is going to hit the stands in Andhra Pradesh shortly. According to reports, this daily which has the large scale backing of NRIs, is coming up with massive capital and its main target is Eenadu.
There are three major Telugu dailies in AP at present – Eenadu, Andhra Jyothy and Sakshi. While the first two have become the trumpets of the ruling Telugu Desam Party, Sakshi has been branded as a political party’s pamphlet and people have stopped takings its writings very seriously.
Under these circumstances, there is every possibility that a newspaper with neutral political stand will be received by the readers with open arms. But, it is not enough if the promoter of a media house has deep pockets; he should also have guts to question the government, competition from the rivals and potential to penetrate into the market.
It requires the backing of powerful forces. And it is learnt the proposed daily has such forces behind it.
