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'100% Love' Review: Just Pass With Meager Marks

'100% Love' Review: Just Pass With Meager Marks

Film: 100% Love
Rating: 3/5
Banner:
Geetha Arts
Cast: Naga Chaitanya, Tamannah, K R Vijaya, Naresh and others
Music: Devisri Prasad
Cinematographer: Venkat Prasad
Story, Direction: Sukumar
Producer: Bunny Vasu
Release date: 06/05/2011
 
Naga Chaitanya is back after his super hit movie ‘Ye Maya Chesave’ and he has teamed up with Sukumar who is keen on scoring 100% success. Let us see how good this gets.
 
Story
Balu (Chaitu) is a topper throughout his academic life and he believes in nothing but success and successful people.

In comes his ‘Maradalu’ Mahalakshmi (Tamannah) from the village to study. At the start, Balu dominates Mahalakshmi and gives her instructions. In no time, she picks up and overtakes him. In between this, she develops feelings for Balu but it is his ego and self-pride which brings problems in their lives.

What happens to Mahalakshmi’s love? Does Balu change his attitude? All this forms the rest of the story.
 
Performances
Naga Chaitanya gave a spirited performance and he is yet to come out of his blank facial expressions in few scenes. Overall, his confidence and positive body language covers up.
 
Tamannah has shrunk in her figure and looks a bit skinny. However, she has scored with a significant performance and justified her presence to the fullest. Of course, there are few places where she shines with her glamour as well.
 
Nandu comes up with a decent act and though his role is limited, he made his presence felt. He has the potential to deliver more if given meaty roles.
 
Naresh was natural, Dharmavarapu brought few smiles, K R Vijaya was matured, Vijay Kumar was alright. The others did their bit as required and added value to the film.
 
Highlights

  • Cinematography
  • First half
  • Tamannah’s glamour and performance
  • Opening titles

Drawbacks

  • Second half
  • Weak emotional quotient in scenes
  • Strong urban flavour
  • Rendering of songs not that effective

Analysis
The film gives a very interesting punch with titles. It’s first of kind titles and one needs to watch how it went on humorously and intelligently. At the same time it gives an appeal that we are getting into a stuff that appeals for the educated crowds.

Sukumar’s school of thought has always been unusual and his focus has been on intense emotions and relationships. Holding the experience of working as lecturer of Mathematics earlier, he could convincingly chalk out this script with convincing college atmosphere in first half. On the other hand, he showed the flashes of brilliance by creating peppy scenes and logical comedy.

First half is good with full dose of energy along with kids, the second half fails to grip the audience at many moments due to predictable emotions and ending. The humor dose was also not up to the requirement in second half since the first half was on top. The director has kept all his energies in first half and got confused to carry on with second half. He might have taken better care as it’s just a single line story.

Coming to the music part, the pity is the lyrics are very beautiful but the singers killed them. Care must have been taken to make the lyrics audible and clear.

While the director was able to strike a chord instantly with the college going audience, he was unable to give the required maturity in the sentimental and melodramatic scenes. This may not go well with B, C center audiences for sure and may appeal to a small section of A audience.

Bottomline: Wait till it appears on TV

(Venkat can be reached at venkat@greatandhra.com)

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