Any government releases advertisements to media – both print and electronic media – on the basis of their circulation figures and their reach to the maximum number of readers and viewers.
It cannot expect the media to toe the line of ruling party, just because it is giving advertisements.
In fact, issuing government advertisements is not a “meherbani” of the ruling party. After all, it is people’s money and is not given from the pockets of the ruling party leaders.
However, the Telugu Desam Party in Andhra Pradesh and for that matter, the ruling Telangana Rashtra Samithi in Telangana, seem to be of the view that the media houses should give extensive coverage to the programmes and press releases of the government and not write any negative stories against the government.
On Monday, the TDP Andhra Pradesh unit gave a memorandum to Commissioner of Information and Public Relations Venkateshwarlu, demanding that the government should not, hereafter, release any advertisements to Sakshi newspaper and channel promoted by YSR Congress party president Y S Jaganmohan Reddy.
Reason: Sakshi newspaper has not given adequate coverage to the latest programme of the government “Chandranna Mundadugu-Dalita Tejam” launched by chief minister N Chandrababu Naidu a couple of days ago.
“Despite adopting anti-government stand and making wild allegations against the chief minister and the TDP, the government has been kindly and liberally issuing advertisements to Sakshi on par with any other major daily.
Even for Dalita Tejam programme, the government gave full page advertisement to Sakshi daily, but the latter has given just a single column report in the inside pages.
It clearly shows Jagan is anti-Dalit and he does not like the government introducing welfare programmes for Dalits,” TDP spokesman Varla Ramaiah said.