'Salaar' is set to hit screens next week, but as of now, there is little buzz or excitement surrounding it. Concerns are being raised about the trailer, which has a lesser pull factor than expected.
The only hope lies in the fact that the film is releasing during the golden period of the year-end vacation season. This season is particularly favorable in the USA, and Prabhas' new film may break US box office records if it receives a better reception.
Even in India, the season is equally conducive for box office success, and we need to see what is in store for this film. Will it seize or miss this golden opportunity?
However, there is no promotion for this film anywhere. Typically, a pan-India film requires a significant amount of promotional activity in all languages, with the lead star cast actively involved. It's unclear why the makers are underplaying the promotion for 'Salaar.'
