The biggest surprise for many was the attendance of Allu Arjun and director Sukumar as chief guests at the NATS event.
This was no easy task. Many organizations had tried earlier but couldn't make it happen. However, this time it became possible.
While some credit the strong leadership for this success, it was actually personal connections that played a major role.
A key outgoing board member of NATS is a close relative of Naveen Yerneni, the popular Tollywood producer.
Naveen acted as a bridge, bringing Allu Arjun and Sukumar as a friendly gesture. Once Allu Arjun's name was confirmed, funds started pouring in from various sources.
According to insiders, this was the highest-funded NATS event ever. Everything from hospitality to food received very positive feedback.
Many thought the event management company were responsible for getting a top star like Allu Arjun, but in reality, it was the personal relationship of a key member in Tollywood that made it happen.
Credit goes entirely to that connection.
