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Rowdy's Strategic Association With Myntra

Rowdy's Strategic Association With Myntra

The kind of films, he’s doing, Vijay Deverakonda became youth sensation in very early stage of his career.

He earned Pan India image and his next with Puri Jagannadh will be released in all south languages and Hindi.

Not restricting himself to acting and films, last year in July, Vijay Deverakonda launched his own apparel brand named ‘Rowdy’ which personifies the rebel attitude and style of the actor.

Thus far, Rowdy Wear was available exclusively on the ‘Rowdy’ App.

Today, Vijay hosted his second Rowdy Sundowner Party, where he made yet another big announcement of Rowdy Wear’s launch on India’s leading Fashion e-commerce brand Myntra.

With this strategic association with Myntra, Rowdy Wear hopes to expand and strengthen their distribution to a much wider audience.

The brand’s merchandise, comprising of unisex apparel and kids wear, along with accessories and footwear, will be available on Myntra from tomorrow.

Interim, Vijay’s World Famous Lover is due for release in 3 days.

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Tags: Rowdy Myntra Vijay Devarakonda