The song 'Suvvi Suvvi' from 'OG' has clocked 4 million+ views in a day, which is actually a strong and convincingly genuine number.
This figure reflects the authenticity of the makers. In contrast, the Hari Hari Veera Mallu song gained 40 million views in the same time frame, surprising many. Critics and trolls pointed out that such inflated figures do not reflect real popularity.
This has sparked questions about how YouTube views are boosted. Certain groups specialize in artificially inflating numbers.
Many Indians are familiar with random “work-from-home” offers where people are asked to click links, post comments, and even create over 100 fake accounts.
Through these, workers repeatedly view and engage with content, getting paid small amounts for the task.
The groups that lead these work from home employees are paid by the producers.
Technically, these are “real” views but not driven by genuine interest. Over time, such practices get exposed.
While public boasting about views continues, there is now growing awareness about what is paid promotion and what is truly organic reach.
