Aryan Khan, son of Shah Rukh Khan, has recently launched a luxury streetwear brand, with the website going live yesterday.
However, many were taken aback by the "ridiculously expensive" prices of the garments, including a jacket costing around 2 lakhs and a sweatshirt being sold at 33k.
Netizens expressed their frustration on Reddit, with some calling it a "money-grabbing scheme" and others saying it's for "idiotic upper class kids who want subpar clothing to show off to their school like supreme merch."
Despite the pricing backlash, Aryan shared in an interview that working with his father is never challenging and that he has tremendous respect for everyone on set.
Aryan's first venture as a director in Bollywood was marked by an ad starring Shah Rukh.
