This Sankranthi has proved how big it can get for Telugu Cinema Box Office. A cumulative gross collection over Rs. 400 Cr has taken everyone by surprise.
No wonder many upcoming biggies are aiming for Sankranthi 2021 release. But they will have to make way for Rajamouli's massive multistarrer #RRR that is almost locked for Sankranthi 2021.
#RRR was supposed to release on July 30 this year, but the delays in shooting process pushed the film to October.
Dussera is a good season for cinema business but not great compared to Sankranthi and Summer.
Rajamouli is skeptical about October release from the start and has locked Sankranthi release after seeing the massive response at the cinemas this year.
If #RRR is scheduled for Sankranthi 2021, then many of the biggies that are aiming for the same date may go for Summer as not many would dare take on an SS Rajamouli's film that has two of the biggest stars teaming up for the first time.
