Our industry thrives on sentiments, often disregarding any positive aspects amidst the overwhelming negative sentiment. This sentiment particularly affects heroines.
The industry relentlessly pursues those who deliver hits, granting them numerous callsheets. However, in the event of a flop, they are swiftly forgotten.
Heroine Kriti Shetty is now facing a perilous situation. Despite gaining immense popularity with her initial surge, she has been unable to replicate that level of success since.
She found moderate success with Shyam Singha Roy and achieved another triumph with Bangarraju, but that marked her last taste of success.
Unfortunately, all her recent movies have failed to make an impact. Starting from 'Warrior', 'Macharla Niyojakavargam' and 'Aa Ammayi Gurinchi Meeku Cheppaali', all her movies have turned out to be disasters. The latest flop is the movie 'Custody'.
Naga Chaitanya and Kriti Shetty collaborated for this film with hopes of recreating the magic of Bangarraju.
However, they didn't get the desired outcome. Custody flopped, adding another disappointment to Kriti's career.
With this movie, Kriti has now faced four consecutive failures. This will undoubtedly have a significant impact on her career, as her prospects in Tollywood have already diminished.
Things don't turn other way round, unless she scores a massive hit down the line. There were many heroines who faced this situation and turned back. Hope Kriti also bounces back.
