What Next Entertainments recently announced its maiden production, marking an important milestone in director Venky Kudumula’s career as he steps into the role of a producer.
Renowned for crafting hilarious entertainers blended with message, Venky Kudumula now aims to expand his creative footprint by backing meaningful and refreshing cinema through his production banner.
The project is helmed by debutant director Mahesh Uppala, and the much-awaited reveal of the #NewGuyInTown is finally here.
Titled Itlu Arjuna, the makers introduce Aniesh through a love-and-action-packed glimpse, which also features Anaswara Rajan as the female lead.
The glimpse opens on a soothing note with Nagarjuna’s compelling voiceover, beautifully describing the power and purity of love. He introduces Aniesh as a mute yet fearless and kind-hearted young man who is deeply in love.
While expressing love is often difficult for many, the narrative intriguingly explores how this uniquely spirited protagonist conveys his feelings.
Aniesh makes a striking first impression as a complete hero material. Fit and confident, he pulls off impressive stunt sequences, including daring jumps across buildings, showcasing solid preparation for his debut.
Despite playing a mute character, he stands out with expressive body language and emotive performances.
Anaswara Rajan charms with her screen presence and endearing looks, and the chemistry between the lead pair works effectively. Nagarjuna’s narration elevates the glimpse further, adding emotional depth and gravitas to the storytelling.
Director Mahesh Uppala opts for a refreshing narrative that blends romance with thrilling elements, presented with delicacy. Raja Mahadhevan’s visuals lend a polished and sophisticated appeal to the film.
S Thaman’s pleasant background score enhances the mood, with the love portions especially elevated by his enchanting music. Backed by strong production values, What Next Entertainments delivers an impressive scale for a film introducing a debut hero.
With just the title glimpse, Itlu Arjuna manages to spark curiosity and promise a refreshing experience, setting the stage for an exciting debut.
