Nani’s crime thriller HIT 3 opened strong, fueled by solid pre-release buzz and the May Day holiday, delivering impressive numbers both domestically and overseas on day one.
The momentum continued over the weekend, but signs of a slowdown emerged by Sunday.
While the film held steady in Hyderabad, Vizag, and the U.S., it witnessed notable drops in several other regions.
Monday was seen as a critical test to gauge the film’s sustainability at the box office.
Although some dip is typical for thrillers, HIT 3 experienced a steeper-than-expected decline — even in Hyderabad, its strongest market.
Trade sources indicate the film is unlikely to recover its investment in Andhra Pradesh and rural Telangana.
However, it is nearing break-even in the Nizam region and overseas, particularly in the U.S. In Vizag, it may break even if GST is excluded from the figures.
Overall, HIT 3 started well but lost steam post-opening weekend.
