Both Coolie starring Rajinikanth and War 2 featuring NTR and Hrithik Roshan are expected to benefit from special ticket pricing in the Telugu states.
These two big budget action films have generated buzz and are among the most awaited releases in Indian cinema.
Given the high expectations and star power involved, the producers are planning to apply for ticket price hikes in Andhra Pradesh and Telangana.
This strategy has become common for high profile films in recent times, allowing makers to recover investments faster, especially when production budgets are huge.
Since both Coolie and War 2 are mounted on grand scales with top stars and extensive visual effects, the increased ticket pricing could help boost opening weekend numbers and overall collections.
If approved, the ticket prices would be high, giving these films a strong box office advantage, particularly in the initial days when audience turnout is at its peak.
