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When Tollywood Top Heroes Were Irritated

Sometime back, there was a 2-page full interview of actor Vijay Devarakonda in a leading English daily.

Nothing wrong in that, except that this daily sells 90 percent of its space which means even Mahesh, Ram Charan or Jr NTR, have to fork out money to promote their films at the time of release in this newspaper.

Therefore, Tollywood biggies were shell-shocked to see this free interview of Vijay Devarakonda and that too in two full pages.

Naturally, they were angry at this preferential treatment being meted out. But little do they know about the clout that Devarakonda has with this newspaper.

When his film Arjun Reddy released, it got a rating of 2.25 on that newspaper’s portal which was subsequently changed to 4/5.

Also, he was one of the hosts for an awards ceremony belonging to the same newspaper. Need one say more?

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