"HIT 3" was marketed as a pan-Indian film, with Nani actively promoting it in the Hindi belt.
He gave multiple interviews to YouTubers, influencers, Bollywood journalists, and national media, hoping to expand the film’s reach beyond Telugu audiences.
He even launched the promotional anthem “Abki Baar Arjun Sarkaar” targeting the Hindi market, expressing optimism that the film would get a massive opening following strong audience responses during promotions.
However, much like his previous pan-India attempts, the film failed to make an impact outside the Telugu states.
The Tamil and Malayalam versions underperformed from day one. While the Tamil version faced stiff competition from Suriya’s “Retro,” the lack of response to the Malayalam and Hindi versions remains surprising.
The Malayalam version earned just Rs 10–15 lakhs in its entire first weekend, while the Hindi version grossed only around Rs 90 lakhs.
In summary, "HIT 3" turned out to be a disaster in other languages, even as it performed well in Telugu during its opening weekend.
