NTR Jr. has reportedly put a deadline on Jai Lava Kusa, which is yet to complete more than forty percent of the filming part.
Makers have finalized the release date of the film even before the filming reached the final stages.
Director Bobby is under tremendous pressure to finish the shoot by August last week to ensure smooth release on September 21.
NTR doesn’t want to miss out on Dussera advantage as there is great chance of cashing in on the holiday season.
If Jai Lava Kusa comes earlier than other Dussera releases like Spyder and Paisa Vasool, it will at least have six days to enjoy solo ride at the box office.
With NTR hell bent on finishing the film by the last week of August, director Bobby is facing similar problems that he had faced for Sardar Gabbar Singh. That film also was winded up hurriedly for the sake of meeting a deadline.