There is a brief clip titled "Where is Pushpa" from the movie Pushpa 2 that has been generating a lot of buzz.
The team believes it's necessary to further promote this clip and secure a favorable rate for OTT. If the buzz continues to grow, it will likely soar by the time of the film's release.
To achieve this, every piece of content from the film must become viral, garnering millions of views not only in Telugu but also in Hindi and other languages. So, what would be the cost of accomplishing this?
In Tollywood circles, there are rumors that the promotion budget for the "Where is Pushpa" clip is four crores. This spending is apparently necessary for the clip to go viral on various social media platforms.
The producers of Pushpa 2 aim to achieve the same level of success as RRR in all aspects. To reach this goal, they must allocate a substantial budget for publicity.
Therefore, four crores may not be enough and could be considered a small amount.
