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Trade Talk: Failed To Attract Audience

Trade Talk: Failed To Attract Audience

Puri Jagannadh's Ism took a phenomenal opening at the ticket window. As per trade reports, this is the highest ever opening for a Kalyan Ram starrer. Early trends on second day suggest that it will have another strong day at the office.

Although Puri and Kalyan Ram’s previous films were duds, Ism has taken a flying start and is set for a strong first weekend.

However, the real test for the film starts from Monday. Films like Shankara and Nandini Nursing Home also released on Friday, but failed to attract audience.

Premam collections suffered a big drop during the week days and its buyers are hoping that it would pick up over the weekend. Premam buyers are mostly into safe zone already. They will make decent profits if the film holds for another weekend.

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