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Trade: Dismal Show At The Box Office

Trade: Dismal Show At The Box Office

Telugu cinema has kept the US box office pretty busy over the past few weeks. Every big ticket Telugu film has put up a solid show at the USBO in recent times. Even mid range films like Shatamanam Bhavati and Nenu Local did pretty well in US.

Sadly, that is not the case with this week’s releases as Om Namo Venkatesaya and Singam 3 failed to set the US cash registers ringing.

It’s a very bad weekend for the film business as Nenu Local that was on fire during last weekend slowed down considerably. It looked like $1Million would be a cakewalk for Nenu Local, but now the film is still $47K short of the milestone.

Nenu Local collected $953,362 till Sunday and Om Namo Venkatesaya had a disappointing first weekend with $156,340 until Sunday. Singam 3 (Tamil+Telugu) was better compared to ONV as it posted $311,514 in its first weekend.

With high costs involved, Om Namo Venkatesaya distributors are staring at huge losses as it is hard for any film to make a comeback especially at the US box office.

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