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How MOR and Abhinetri Got It Wrong

How MOR and Abhinetri Got It Wrong

All eyes are on Naga Chaitanya's coming of age love story Premam that had been making a lot of buzz from its pre production days.

As expected Premam took a great start at the ticket window while the competitors lagged far behind.

Sunil’s Eedu Gold Ehe was considered as the biggest threat to Premam, as Sunil has a solid following in the masses.

Somehow Eedu Gold Ehe struggled to take off and the word of mouth isn’t helping either.

Abhinetri starring Tamanna and Prabhudeva is a better film than EGE, but the film chose the wrong time to release amid heavy competition. Solo release would have helped Abhinetri to post decent numbers. Right now it is putting up a pathetic show at the box office.

Prakash Raj also got it all wrong by releasing a classy film like Mana Oori Ramayanam at this time. The film is unable to recover theater rents in many centers. The film is definitely worth a watch and perhaps one of the best movies of the season. But releasing it with four other films has taken a toll on it.

Filmmakers usually tend to release their movies during holiday period, but they should be aware of the competition and choose a better time for release.