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Box Office: Economics of Krishna Gaadi Veera Prama Gaadha

Box Office: Economics of Krishna Gaadi Veera Prama Gaadha

Leading production house 14 Reels Entertainments, known for making big movies like "Dookudu", has produced "Krishna Gaadi Veera Prema Gaadha" with Nani and new heroine Mehreen.

The film is now in its third week. Although it has raked in good money so far, it cannot be declared a hit.

Take a look at the overall profits/losses the  film gets at end of its run.

The film was produced by 14 Reels with the budget of Rs 14 Crs (Cost of production of Rs 12 cr + Print and Publicity Rs. 2 cr).

The producers sold the movie's theatrical rights of Andhra Pradesh and Telangana states for Rs 8.5 Crs to Abhishek Pictures. Rs 4 Cr came from Satellite rights.

From overseas, Rest of India and other ancillary rights like music, digital have fetched the producers another Rs 4 Crs. So, 14 Reels were already in profit of Rs 2 Cr before the release.

However, the film might make a loss of Rs. 2 cr for sub distributors in Andhra Pradesh and Telangana. So far, the movie has earned Rs 10 Cr share from theatrical revenue worldwide (including overseas figures).

Except overseas distributors, all distributors in Andhra Pradesh and Telangana would loss an estimated 10 to 15 % by end of its run. If it really continues its good run in 4th and 5th week, then distributors might get breakeven.

Overall, "Krishna Gaadi Veera Prema Gaadha" is profitable venture for producers and loss for distributors in AP and TS.

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