There are blockbusters and big films and then there are good and trend-setting films. The latest talk in Tollywood is about how Kanche is a trendsetter as far as the Telugu film industry is concerned and how Baahubali is a blockbuster.
Well, Baahubali made a whopping Rs 600 crores at the box office. Now that is an all-time record that no film is likely to break in a hurry. But no one in the industry really wants to call Baahubali a trendsetter, except in terms of money of course.
Though the makers of Baahubali still claim that the film has avant-garde technology, there is a general feeling in the industry that the film is more of an example of how well good marketing can work in favour of a film rather than innovative film-making.
On the other hand, Krish's Kanche is being looked upon as the cinema that the younger generation audiences would want to see.
The film has been made on a limited budget, it barely had any pre-release publicity. Still thanks to release day word of mouth publicity, the film has managed to get good opening collections.
The film, though set in times of World War II talks of issues that are relevant even now and the younger generation want to talk about and address. To that extent it has won over audiences and that is a huge win for the film's director Krish.
Another thing that surprise many is the way the audio of the film has worked with today's generation. In fact, the song Itu itu itu ani chitikelu evvarivo is now a popular ringtone and speaks about how the audience are open to melodious music.
One big difference between Kanche and other mainstream blockbusters like Baahubali is the absence of heavy-duty drama, action and large and famous star cast.
While touching upon some sensitive issues, it did not have any melodramatic scenes or thigh-thumping heroes, over-board emotions and elaborately choreographed computer graphics.
Still, the low cost way in which Krish handled the story of Kanche and still managed to retain all the elements that he wanted to put across worked in favour of the film and that is what is drawing audiences to the theaters.
Usually, such films worked well in Tamil or Bollywood. But Kanche has brought down the barriers and it has opened up the field wide open say Tollywood insiders.
Well, that is one step forward for the industry and the commercial success of the film also speaks a lot about audiences' tastes and expectations these days.
And it surely indicates that old school film-making in Tollywood is slowly giving way to experimentation, once again. There was a time when Telugu films worked with varied scripts. However, during the '90s and in the first decade of 2000, experimentation was replaced by routine formula.
And now Kanche has shown that time has come for Telugu film-makers to play with ideas all over again.
Written By Satya
