The cosmopolitan and stylish T-20 cricket tournament has begun in India and the temperature is yet to pick up. We are talking about the Indian Premiere League (IPL) and now it is heard that the Sony network is reportedly in a lot of tension due to the tournament. Here are the details for that.
The group has bought the rights for 12 million and all the matches are being aired on the Set Max Channel. Buzz is that the TRP is not working as the craze for the tournament is coming down. However, for one of the recent matches between Royal Challengers Bangalore and Chennai Super Kings where high scores were made, there was good revenue.
Incidentally, the market analysts say only high voltage matches with nail biting finishes are getting good response. And discovering this, the Sony group is reportedly thinking to get more reality and dramatic flavour to the tournament. But we are talking about a game and it is a serious thing as one has to follow procedures. Only the coming days will give the clear fate of Sony.
The group has bought the rights for 12 million and all the matches are being aired on the Set Max Channel. Buzz is that the TRP is not working as the craze for the tournament is coming down. However, for one of the recent matches between Royal Challengers Bangalore and Chennai Super Kings where high scores were made, there was good revenue.
Incidentally, the market analysts say only high voltage matches with nail biting finishes are getting good response. And discovering this, the Sony group is reportedly thinking to get more reality and dramatic flavour to the tournament. But we are talking about a game and it is a serious thing as one has to follow procedures. Only the coming days will give the clear fate of Sony.
