In recent times, rarely has a day gone by without the media screaming headlines on students grabbing plum offers in tech giants such as Google and Facebook. And this is not a phenomenon restricted to our regional media.
Even the national media is outdoing one another in reporting such news.
“Telugu girl bags Rs 75 lakh Google job,” “IIT Indore student bags whopping crore- plus offer from Facebook,” has become part and parcel of our daily lives.
And understandably such news does grab attention especially of the middle-classes for the standard dream of any middle-class parent is to have their son or daughter ultimately ends up working for one of these companies.
There is nothing wrong in reporting such news but it only indicates a paradigm shift in the policies of Google and other companies nowadays.
Earlier, these companies used to keep their compensation packages confidential. But they are now comfortable with the media coverage of such offers, the reason being that they get to see their names in print on the first page across the nation whereas a front page advertisement even in a regional newspaper would probably cost them Rs 1 crore.
When the media is dishing out free publicity, why waste time over policy instead of lapping it up?
