Renowned IT company, Satyam Computers is no more “Satyam” now. Hereafter, it will be called “Mahindra Satyam” with immediate effect. And the company also has lost its popular logo. It will be adopted from the Mahindra group, which has taken over the scam-hit Satyam. The decision was taken at a closed-door meeting attended by top executives of Tech Mahindra at Hyderabad a couple of days ago.
Mahindra and Mahindra chief Anand Mahindra said this strategic move of rebranding of Satyam paved the way for the emergence of a robust brand, which would draw from the core values of the Mahindra Group and the inherent strength of the Satyam brand. “This rebranding exercise symbolises an amalgamation of the Mahindra Group’s values with Satyam’s fabled expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organization and its people,” he said.
Sad end to the saga of a Hyderabadi corporate giant!
