We all know IPL matches and the kind of betting that happens around them. Now, attention is shifting to KPL (Kodi Pandelu League), which takes place without any centralized control.
These events are conducted every year across various regions of Andhra Pradesh and are no longer restricted only to the Godavari districts.
The shocking aspect is that a section of the media is encouraging this by prominently showcasing it on their dailies. The media itself is projecting this as if it represents Sankranti culture more than anything else.
The courts do not take suo motu cases, and complaints are not treated with seriousness. The flow of money running between towns during this period for betting is phenomenal, and there appears to be no monitoring or checks.
While betting is illegal under the law of the land, cockfight betting happens openly and shamelessly in the purview of the police and courts, yet no one seems to take action.
Field observations from Bhimavaram, a place often highlighted for such events, indicate that this portrayal is highly exaggerated.
Cockfighting arenas are typically set up near main roads with bright lights, digital screens and elaborate arrangements that create an illusion of grandeur.
However, these setups mainly serve to draw crowds, as the primary source of revenue comes from associated activities such as gambling, card games, informal casinos, liquor sales and even paid parking facilities.
Contrary to popular media representations and cinematic dramatization, cockfighting events themselves are brief and lack the excitement often attributed to them.
Matches conclude within seconds, with minimal spectacle, and are marked mainly by rapid betting and the exchange of money.
Over the last 10 to 15 years, continuous media coverage has contributed to the widespread normalization of this culture, gradually transforming Sankranti into what resembles a 'betting festival' rather than a traditional celebration.
What was once largely confined to parts of the erstwhile Godavari districts has now expanded into Krishna, Guntur, and Prakasam districts, driven by the combined influence of political patronage, gambling networks, and media promotion.
This trend has overshadowed the original essence of Sankranti, which is fundamentally a harvest and nature festival dedicated to the Sun God.
Traditionally, it celebrates agriculture, rural life, cattle, family bonds, respect for elders, children’s joy, village games, rangoli and homemade festive foods.
There is a growing need to shift focus back to these cultural and agrarian roots to preserve the authentic spirit of the festival.
