The film industry often sees rapid rises, especially when fresh talent delivers back-to-back hits.
One such young music director has recently been making waves with chart-topping compositions, earning praise and opportunities. However, his recent demand of Rs 9 crores for scoring a new film has left producers stunned.
While confidence is vital, such a steep quote from someone with only a handful of hits is unusual.
Comparisons are inevitable — industry stalwarts like A.R. Rahman reportedly charge around Rs 8 crores, Devi Sri Prasad nears Rs 10 crores, and Anirudh commands Rs 15 crores due to his brand value and consistent success. In contrast, this composer is still in the early stages of establishing a name and commercial pull.
Audio rights for big-ticket combinations may fetch crores, but that’s not easily replicated by everyone. Without a strong market presence or iconic collaborations, such demands may be viewed as overreach.
Moreover, insiders suggest that his rising attitude is creating distance within professional circles. In cinema, talent is essential — but so is humility. Approachability, teamwork, and timing matter just as much as the music itself in building a lasting career.
An insider sharing this news said that this music director might be planning to buy a high end flat in My Home Bhooja just with the remuneration he receives with this film.
