Ustaad Bhagat Singh is yet to generate the level of hype typically associated with a Pawan Kalyan starrer.
While two songs from the film have been released, only “Dekhlenge Saala” has truly resonated with fans.
The other track, “Aura of Ustaad,” reportedly received mixed reactions due to its political undertones.
Director Harish Shankar has been actively promoting the film through interviews, repeatedly clarifying that it contains no political satire or dialogues targeting any party and is intended as a full-fledged commercial entertainer.
Despite these efforts, the buzz has not matched the frenzy that surrounded OG last year.
In 2025, Pawan Kalyan personally stepped in to promote Hari Hara Veera Mallu, lending strong support to its release.
In contrast, OG gained massive traction largely on its own and went on to become one of the biggest grossers of his career.
Now, with Ustaad Bhagat Singh needing a final push, Pawan Kalyan has reportedly agreed to participate in the last phase of promotions.
A grand pre-release event is being planned a week ahead of the theatrical release, with the aim of generating the much-needed momentum.