At this crucial juncture, the most practical and beneficial move for Akhanda 2 is to postpone the release to the third or last week of December.
That window is traditionally strong, with audiences in a festive, holiday mindset and theatre turnout naturally rising.
Releasing the film now, after weeks of financial turbulence and mounting last-minute strain, may not allow the makers to fully capitalize on the film’s potential.
The movie already enjoys tremendous buzz, and the nationwide promotional campaign has done its job. But resolving the Rs 60 crore issue overnight is far from realistic.
Even if a temporary settlement is reached through signatures and assurances, the crucial advantage of conducting premiere shows has already been lost.
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As per the existing GO, the film must now open at normal ticket rates rather than the planned Rs 600 premiere pricing. Those premiere revenues would have significantly strengthened the film’s opening.
Given these circumstances, Industry’s clear advice is this; the makers may apply for the fresh GO again and opt for a well-timed release in the last week of December.
This strategy offers the safest, smartest and most rewarding outcome for the team at this stage.
