Adipurush, the highly anticipated film of the year 2023, faced significant backlash due to its content.
Despite a strong opening, the response from the majority of the audience was negative, which was evident in the film's collections during the weekdays.
It failed to generate the expected revenue at the box office. However, the film had a backup plan in the form of an OTT deal with Netflix.
Industry experts now emphasize an important point. Typically, OTT platforms sign deals with certain conditions, albeit at a hefty price.
It is speculated that the creators of Adipurush may have approached the popular OTT platform with the idea of selling the film for Rs 250 Cr (as mentioned by unconfirmed sources) by projecting a box office collection of Rs 750 Cr.
Although the platform agreed to pay the sum, the obvious condition was that the film would meet the projected figure at the box office.
Unfortunately, Adipurush fell short of collecting Rs 750 Cr at the box office. This significant shortfall in the projected collection will likely impact the OTT deal, according to trade analysts.
One analyst suggests that the OTT platform may reduce the agreed sum by around 50% for the online streaming rights.
If the makers refuse to accept this reduced price, the deal will be canceled. However, the OTT platform is unlikely to engage in any negotiations, as per the analysts.
Thus, a blow at the box office will result in another setback for the OTT rights, even for the biggest film in the industry, if the audience rejects it.
