While NTR's Devara enjoyed massive pre-sales for its USA premieres, the same excitement is notably absent for his Bollywood debut War 2, co-starring Hrithik Roshan.
Typically, Bollywood films don’t rely heavily on premiere shows, unlike South Indian films that capitalize on them.
However, Yash Raj Films decided to go the South route for War 2, planning wide premiere screenings and securing premium IMAX screens.
Despite this, the advance ticket sales have been underwhelming, with collections falling short of $200K so far.
In sharp contrast, Superstar Rajinikanth’s Coolie has already crossed $1.1 million in pre-sales - nine days ahead of its premiere - signaling complete domination in the North American market.
If the current trend continues, War 2 might face a tough battle at the box office. Notably, trailers for both films failed to generate strong buzz, which may be impacting early sales.
