Content creation has emerged as a new age phenomenon where almost anyone can transform into a celebrity, and sometimes even become a “celebrity to celebrities.”
Today’s creators not only grab attention and entertain but also hold immense potential as product promoters and brand influencers. Their reach, relatability and creativity make them powerful players in the digital era.
Among Telugu content creators, Anvesh, the international vlogger, has risen to the top with his out of the box narratives and unfiltered approach.
Despite facing initial criticism, netizens embraced him wholeheartedly, making him one of the most followed creators.
Even popular actor Naveen Polishetty has imitated his style in short videos, and his references are now seen in films.
Meanwhile, creators like Ravi Telugu Traveller, Uma, and Rajireddy continue to grow with their own unique approaches, winning loyal fan bases, though lagging behind Anvesh's popularity.
Couples have also joined the trend, with Nisha and Sharat becoming household names after their hilarious series about a husband’s Bangkok dreams and a wife’s clever interventions.
Their popularity has grown so much that even celebrities pose for pictures with them, and film promotions may soon come their way. Ultimately, content creation has become a modern path to both fame and income.
Sharath plays the role of an innocent husband who is always defeated by his wife’s cleverness, while Nisha plays an intelligent, beautiful and shrewd wife. Together, they capture the viewers’ interest with their content.
Durga Rao and his wife are another hard working content creating couple. They come from a very humble background but shot to fame with Durga Rao’s dancing and his wife’s funny moves.
Over time, they gained popularity and are now receiving small endorsements and invitations for shop openings in towns and cities.
Within just a few years, their standard of living has risen from below middle class to above middle class, and the couple recently bought a new SUV.
Likewise, there is also another family content creator from UK named Nandu, who pulled attention initially but now getting drained of interesting ideas.
So, here is the catch; even for content creators, patronage is not perennial. They must make the best use of their popularity while they are at their peak.
