Nandamuri Balakrishna and Boyapati Srinu’s Akhanda 2 is just ten days away from release, and the team has intensified promotions - particularly for the Hindi market.
While the Telugu version needs no additional push thanks to Balakrishna’s massive fan following and the proven Balakrishna–Boyapati combination, the Hindi version requires aggressive marketing.
The duo has already delivered three blockbuster hits, and the Akhanda brand itself is a strong asset in Telugu states. But the strategy for Hindi is different, and now the reason is clear.
According to exclusive information accessed by GreatAndhra.com, the producers sold the OTT rights to Netflix for a hefty amount.
However, the deal includes a condition: Netflix will offer additional incentives only if the Hindi version crosses a specific box-office benchmark. This makes the film’s Hindi theatrical performance crucial.
Balakrishna traditionally has no established market in North India, with none of his films making notable impact in Hindi territories. Yet, he is confident that Akhanda 2 will break that pattern and open new doors.
