Rangasthalam is undoubtedly the first true blockbuster of the year. The Ram Charan starrer film is still collecting shares in few areas in its fourth week which is a great achievement these days. Moreover, each and every distributor is enjoying profits.
Curiously, makers of Rangasthalam have completely stopped the movie promotions from third week. It is a common scenario that producers opt for additional publicity when their film is running successfully and is providing surplus profits.
However, Rangasthalam promotions have been stopped ever since Mahesh Babu’s Bharat Ane Nenu hit the screens.
On the other hand, BAN makers are promoting their film like never seen before manner. Despite giving regular interviews and attending media interactions, they organized two success meets within a week of its release.
They officially announced that the film grossed Rs 100 cr in 2 days and Rs 160 cr in the first week.
Though Rangasthalam crossed Rs 100 cr share mark, they didn’t announce it officially. They didn’t even release a press note regarding collections till date. Buzz is that Bharat Ane Nenu is the reason behind this.
Producers of Mythri Movie Makers have good affiliation with Mahesh Babu, his wife Namrata and BAN director Koratala Siva. Furthermore, they have a film coming up with Mahesh Babu for which Sukumar is the director.
Irrespective of poor promotions, Rangasthalam is doing well in many areas. If they hold success meet in Rajahmundry or Tirupati, it will definitely have negative impact on BAN.
Perhaps this will damage Mythri Movie Makers' association with Mahesh Babu. So, they have decided to stop Rangasthalam promotions as to give complete space to Bharat Ane Nenu.