The presence of the electronic media in our state and the impact it is creating on the lives of the Telugu people needs no introduction. By far, the influence of the electronic media on the society has been quite mixed and it must be said that today, there are three men who have created their own mark in the media circles. They are ABN Radhakrishna, Sakshi Ram, TV9 Ravi Prakash.
TV9 Ravi Prakash:
He came to be known as the pioneer in the private news channel network in Andhra Pradesh. Known for his aggressive style of interviews and the analytical insight into various things, he created a new wave in the electronic media with his channel. Today, TV9 is more of a brand than just a news channel. However, just like the ways of a commercial establishment, Ravi has been unable to uphold the ethics and viewers feel that it is one of those paparazzi channels thirsty for TRPs and top slot. It has been a while since Ravi Prakash has been seen on the screens but anything that TV9 does, it is attributed to his image. Overall, Ravi Prakash was successful in taking his channel to the top but he has not been able to garner the accolades of the public for long.
‘Sakshi’ Ram
Perhaps the most charming and impressive personalities in the media circuit, Priyadarshani Ram made a mark for himself by associating with the Sakshi group. He transformed an ordinary news channel into a corporate look and Sakshi came to be known as the urban news channel. Time and again, Sakshi Ram showed his flashes of brilliance with his special features and it posed a strong threat to the TV9 channel in a short span. However, things looked quite upbeat till the time of YSR but lately, with extreme focus on Y S Jagan, the viewers feel that it is more of a family channel than an authentic news channel. Though Sakshi Ram is successful in creating a style and branding for Sakshi becoming one of the key players in the news circuit, he has a challenge ahead in getting rid of that ‘family’ channel image.
ABN Radhakrishna
Right from the word go, the ABN channel followed the rule of Tehelka.com. Controversies and most importantly, sex scandals became their key focus area and Radhakrishna better known as RK has played a crucial role. The unveiling of the Governor’s sex scandal followed by the Nityananda scandal shot the channel to fame. However, a time came when the focus of RK became single lane and it looked to the viewers that ABN believes in surviving only through sting operations and revealing perverted things of the society. Though RK scored a bit with his open talk programs, the black image of the channel after stirring up so many private lives is yet to be cleaned up by him.
TV9 Ravi Prakash:
He came to be known as the pioneer in the private news channel network in Andhra Pradesh. Known for his aggressive style of interviews and the analytical insight into various things, he created a new wave in the electronic media with his channel. Today, TV9 is more of a brand than just a news channel. However, just like the ways of a commercial establishment, Ravi has been unable to uphold the ethics and viewers feel that it is one of those paparazzi channels thirsty for TRPs and top slot. It has been a while since Ravi Prakash has been seen on the screens but anything that TV9 does, it is attributed to his image. Overall, Ravi Prakash was successful in taking his channel to the top but he has not been able to garner the accolades of the public for long.
‘Sakshi’ Ram
Perhaps the most charming and impressive personalities in the media circuit, Priyadarshani Ram made a mark for himself by associating with the Sakshi group. He transformed an ordinary news channel into a corporate look and Sakshi came to be known as the urban news channel. Time and again, Sakshi Ram showed his flashes of brilliance with his special features and it posed a strong threat to the TV9 channel in a short span. However, things looked quite upbeat till the time of YSR but lately, with extreme focus on Y S Jagan, the viewers feel that it is more of a family channel than an authentic news channel. Though Sakshi Ram is successful in creating a style and branding for Sakshi becoming one of the key players in the news circuit, he has a challenge ahead in getting rid of that ‘family’ channel image.
ABN Radhakrishna
Right from the word go, the ABN channel followed the rule of Tehelka.com. Controversies and most importantly, sex scandals became their key focus area and Radhakrishna better known as RK has played a crucial role. The unveiling of the Governor’s sex scandal followed by the Nityananda scandal shot the channel to fame. However, a time came when the focus of RK became single lane and it looked to the viewers that ABN believes in surviving only through sting operations and revealing perverted things of the society. Though RK scored a bit with his open talk programs, the black image of the channel after stirring up so many private lives is yet to be cleaned up by him.
