There was a time when the hoardings in the city of Hyderabad were ruling the roost and they used to sell their spaces like hot cakes. However, all those days of glory are now a thing of the past and though the GHMC and Ad agencies have spent a fortune on selling and buying, they are now in shambles.
News is that due to the recession and the freeze on expenses, the hoardings have been going desperate to get ads. It is being noticed that about 60% of the hoardings are currently left blank with ad agencies giving their numbers and coming out with deals with throw away prices.
Many companies say that this is just a temporary phase and they have to make the most of it since they realize that soon the market is going to change and at that point, the hoardings will hold their heads high and again start calling the shots. For now, it is hard times for the hoardings.
