
It’s Kalamandir’s Kalasutra bridal collection show in the grand finale of Hyderabad Fashion Week. The background music was like a VIAGRA. It aroused the senses of both men and women sat in the hall to watch the ramp walk. The models walked to the ‘Viagraic’ beat wearing Kalasutra sarees beneath the navel. The eyes in the hall couldn’t blink the lids; the lips in the hall couldn’t stay quiet without expressing an ecstatic smile. After a 30 minute walk, the music stopped and the viewers left with ‘Orgasm’. Claps echoed the place. The Fashion Week Grand Finale by Kalamandir was a grand success.
Wherever there are a bunch of pretty girls and noted heroines, that place is no less than paradise or heaven on earth. Yes, for those who admire beauty and understand the essence of it, a cluster of pretty girls and famous heroines is food enough for them to get charged up.
Navneeth Kour, Poonam Bazwa, Madhurima, Gayatri (from Kannada film industry) Poonam Kour and top models from Delhi, Mumbai and Bangalore conducted heat with their ramp walk. VV Vinayak, Kalavar King Nikhil, model Vidya Rao (wife of top model Sridhar Rao), hero Venky, Rohit, writer Machcha Ravi, director Hari, Madhura Sridhar Reddy, and actor Suresh are among the few top celebrities in the event.
The one place which is known to be the haven for such beauties coming together is the Kalamandir’s Kalasutra. Apparently, the event was infested with some of the noted heroines and hottest models from across the country. They were sizzling in the best of their outfits leaving the men gaping.
“Kalamandir, the complete family store is just 4 year old and many call it a baby. But, just in these 4 years, it grown far ahead of success. With a humble start in 2000 sft area, now Kalamandir has expanded its business to 1 lakh sft. It has its showrooms in Pearl City Hyderabad, Sandalwood Capital Bangalore, Mirchiland Guntur and the world’s dream destination USA. Kalamandir is always hooked to tradition and culture. Look at its logo…it’s made only with two colors..Turmeric yellow and Vermilion Red…the traditional symbol of purity and wealth”, says Kalyan, the CEO of Kalamandir.
“We have got the prestigious opportunity of giving dress courtesy for all big stars of Telugu and Kannada film industry during the ‘75 years-film industry-celebrations’-Vajrotsavams- respectively. So far Kalamandir has also delivered costume designs for about 38 films in both Telugu and Kannada..Namo Venkatesa and Bindaas are the latest films to mention”, says Prasad, the brain behind Kalamandir.
Prasad also said, “It’s first of its kind in Hyderabad. We have heard about Bangalore Fashion Week, Delhi Fashion Week and Chennai Fashion Week. But no one ventured to bring Hyderabad Fashion Week. Our CEO Kalyan has made it possible with the support of many sponsors. We boldly boast that it’s the first Hyderabad Fashion Week brought by Kalamandir. The event organizers from Kalpesh and Mirza have approached us stating that they would like to bring Fashion Week in Hyderabad and asked for support. We have immediately honored their idea and supported for the 3 day event”.
This was a rather challenging task for the Kalamandir folks but then they coordinated the whole event smoothly and made it a memorable evening. It was the presence of those few fortunate men who were surrounded by the bevy of beauties and one could see the fragrance of tenderness flowing around.
Kalamandir has trail blazed this fashion week in Hyderabad and this event has pumped in oxygen among many budding fashion designers to rock in their profession or ventures. Kalamandir crew also said that they are going to organize this sort of events in Hyderabad as frequently as possible.