Apple is branching into sports for 2024

Apple is branching into sports for 2024

You don’t have to be clued up on the world of tech to know everything about the new releases that Apple has — and while some updates and launches come and go without much fuss, others will leave marks for years to come.

In 2018, Apple made world history by being the first and only publicly traded United States company to hit a valuation of 1 trillion dollars, and, well — they were only just getting started.  By 2020, the company broke world records AGAIN by reaching the 2 trillion market cap, making it undoubtedly the most valuable company in the world. But why?

Founded by Steve Jobs and Steve Wozniak in 1977, they first welcomed the first Apple I and Apple II onto the scene, and it was groundbreaking. By 1980 the company was booming and went public, where it saw many years of exponential growth and was undeniably the leader in the mobile device space — I mean, who hasn’t heard of the Apple iPhone?

They’ve had their leadership title ever since 2010, as Apple has been the undisputed trailblazer of the tech world or the general world, and this is due to extremely lucrative product launches and their very generous markups.

From iPhones to iPads to super speed processor Macbook computers for ultra HD designing — Apple has it covered. And while many people are squawking about purchasing their next phone upgrade, there are two pretty big things happening for Apple in 2024, and it’s turning them into a sports phenomenon.

1) Apple Sports App
Launching in the USA, Canada, and the UK, Apple has given sports fans across the world what they want - a free app on their phones to get all the latest sports news and betting odds. From real-time scores to stats and even Apple TV sports shows, you can now tap into your favorite sports teams with a touch of a fingertip.

It launched on February 21st, 2024, and since then, Apple lovers have gone on to watch NFL stars, NHL, NCAAF, NWSL, and their UK premier league teams.

Not to be confused with a betting app (you still very much need those), it bridges the gap between a TV and your phone, syncing your phone with real-time odds so that you as a viewer can now get the most up-to-date odds on your favorite teams no matter where you are. All you need to do is tap on the free app, find your game, and it will connect you to the live odds, even if you’re out of the country.

Locate the Canadian Football League on the app, get their most up-to-date odds, and then rush over to your favorite Canadian betting sites and it’ll easily be one of the quickest bets you’ve ever placed. This gives sports fans exactly what they want, by offering up undeniably fast results and live shows on the go.

The app is designed to be simple, easy to use, and a straightforward method of finding out more about your favorite teams. For the first time in history, Apple has launched something free and user-friendly, collating information into an online place to make their customers' lives easier.

It connects Apple News and your Apple TV account so there is no need for syncing; all you need to do is download the app, choose your favorite betting site like Bodog, and flick between the two to keep clued up on what's happening next.

2) Apple Vision Pro
While we’re all drooling over the new app that’s catapulted into the sports arena, we mustn't forget one of the most groundbreaking releases of our generation — the Apple Vision Pro.

If you were to gander at sci-fi movies 20 years ago, then you’d be mind-blown at the fact that 2024 looks just like some of them imagined it would. We're in a whole new world of tech, and that means evolution like you’ve never seen it before.

Welcome to the Apple Vision Pro. For over three thousand dollars, you can grab yourself a set of sci-fi goggles, which act as a virtual headset and create a new world around you.

Blending virtual and augmented reality, the headset puts images and videos over the real world, so you can wear them in everyday life. This is groundbreaking for the esports world, as we’ve only just started getting used to 3D gaming and mobile sports. You can bet your bottom dollar that the Apple Vision Pro is going to be in the esports tournaments very soon.

From golf to football to race car driving - if you can play it on a screen, then you can play it through the headset. Currently, there are casual games that you can play on the Apple Vision Pro, like The Lost City, Beyond the Trees, or Spire Blast — and there have been 600 new games on the app store that support this piece of technology.

Will we see this piece of kit change the landscape of esports? It seems like the world is our oyster, and we’d thoroughly recommend keeping your eyes peeled for new tech advancements - like Elon Musk’s upcoming “Xmail” release!

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Tags: Essen Media