It was in film magazine Sitara where the names of reporters and editorial team are from the family of Lord Shiva.
Sree Kantta Murthy (not sreekantha murthy) was the editor of Sitara then. Kumaraswamy used to work on stills and Vinayaka Rao was the chief reporter. Nandeeshwara Rao used to carry news from Chennai. That way all the names of team members used to resemble Lord Shiva's family members' names. That used to be an interesting observation for many in early 90s.
Such coincidences occur many times and this is one among that.
