It has become a protocol to conduct a big pre-release event for every big film. The films like Waltair Veerayya and Veera Simha Reddy do not need grand pre-release events.
The openings will come by default. These functions are only to pump in adrenaline for the fans at a cost of crores of rupees.
Because of functions like these, there have been heavy traffic issues in Hyderabad. So, such events are restricted only to certain function halls.
To break the routine, the makers are going to Warangal, Khammam , Kurnool, Visakha and Anantapur. Now the events are planned in Ongole and Visakhapatnam but the permissions are not given yet.
The police are saying to celebrate any such events only in open grounds far away from towns. Fans do come to any place indeed.
The recent stampede deaths in Kandukur and Guntur caused by CBN's road rallies also added fuel for this strict decision by the police.
But the filmmakers also should think about the need for these events in this digital world. Everything is being watched online.
The celebrities are anyway addressing and interacting with the fans through their social media accounts. Trailers and Teasers are getting millions of views online.
Then what is the need of grand pre release events? It's a mere waste of producers' money and people's time.
