Ram Charan starrer Peddi’s business deals, including overseas rights, are yet to be closed, and the delay is a strategic decision by the makers rather than any other reason.
Despite strong buzz around the film ever since the “Chikiri…” song went viral, the producers are not rushing into finalizing deals. Their clear plan is to gradually build hype through multiple promotional assets.
The belief is that if one promotional song has generated this level of excitement, subsequent promotions will further amplify the craze, allowing them to command higher prices as interest grows.
Additionally, Peddi is being seen as a crucial film for Ram Charan at the pan-India level.
Following the massive success of RRR, expectations were high for Game Changer, which unfortunately failed to perform as expected.
To firmly retain his position among top national stars, the success of Peddi is extremely important for him.
Directed by Buchi Babu Sana, the film is being handled with careful commercial planning, ensuring every step is calculated before finalizing business deals.
Venkata Satish Kilaru is the producer of the film.
