Samantha Ruth Prabhu, known for her roles in major web series on platforms like Amazon Prime, has long been familiar with the OTT world — but only from an actor’s perspective. That changed recently when she stepped into the role of producer.
Her latest project, Subham, which she co-produced, had initially secured a deal with Zee Telugu for both satellite and OTT rights.
The film even featured Zee Telugu serials prominently. However, in an unexpected turn, the network backed out, leaving the producers in a tough spot to find alternate distribution partners.
This experience gave Samantha a firsthand look at the complexities of the business side of entertainment.
As an actress, she was used to star treatment — but as a producer, she discovered the unpredictable nature of behind-the-scenes negotiations. It was a sobering lesson.
Fortunately, her efforts paid off, and she was able to finalize a new deal without much delay.
