My Home is the most renowned real estate company in Hyderabad. Recently it has taken over TV9 and thus entered into the media. It has also started Aha and thus stepped into the entertainment industry as well.
Now it is coming up with the concept called Movie At Home. We already know that Shreyas and RGV have started ATTs and Yupp TV has long ago started mini theatre. Now the Movie At Home is an extension of those, as per the promoters.
Like it has joined hands with Allu Aravind for Aha, now Bunny Vas is going to work with My Home group for this Movie At Home. We know about the digital and satellite rights, but now freshly Home Theatre rights are also coming into existence with this.
That means, without any facility like Qube, anyone can watch the newly released film, by paying something like on ATT. Big films can be watched by paying Rs 500 to Rs 1000 sitting at home itself.
This appears to be almost like the presently existing ATT, though they are saying it as an extension. But this seems to be an exclusive ATT for all big budget films.
The "Home Theatre" rights will be bought by this platform and get the returns from the households.
