With just 15 days left until its release, “War 2” is gearing up for a major box office showdown with Rajinikanth’s “Coolie.”
Scheduled for a worldwide release on August 14, the action-packed sequel will face stiff competition for screens and audience attention, especially with Coolie already generating massive buzz.
Early indicators, particularly advance bookings in the USA, suggest that Coolie is set to dominate globally on opening day.
The Rajinikanth-starrer currently leads in pre-sales and hype, giving the War 2 team every reason to intensify its promotional efforts.
While Telugu distributor S. Naga Vamsi, who holds the Andhra-Telangana rights for War 2, is currently busy promoting his own production, “Kingdom,” the responsibility for the Hindi market’s promotional strategy lies with Yash Raj Films (YRF).
YRF has scheduled a series of interviews and media appearances for NTR in Mumbai as part of an aggressive promotional campaign.
This marks NTR’s first full-fledged Bollywood release, and he is expected to dedicate his full attention to the film’s promotion going forward.
