In recent days, several prominent Telugu film actors have approached the Delhi High Court seeking protection for their personality rights against unauthorized social media and e-commerce content circulation.
Notably, stars like Nagarjuna, Jr NTR, Chiranjeevi and recently Pawan Kalyan were on this track. Even legendary cricketer Sunil Gavaskar followed the same route.
The common demand is clear that their names or images or voices or of any kind of personality should not be used on social media or elsewhere without prior permission.
Through these petitions, the celebrities have also sought directions to delete any objectionable, false or defamatory content written against them in the past.
The court reportedly granted permissions in their favour, recognising the growing misuse of celebrity identities in the digital space.
From film actors to cricketers, such legal safeguards appear justified in today’s era of rampant misinformation.
However, the case of Pawan Kalyan raises an interesting question. Unlike others, he is not only a film star but also an active political leader.
Political figures are generally subject to public scrutiny and criticism. Whether such protections can coexist with the democratic right to question politicians remains to be seen. Time will provide clarity.
More importantly, this issue goes beyond celebrities. Fake, morphed and malicious propaganda affects common citizens too.
Perhaps it is time to think of a comprehensive law to protect every individual, not just the famous, as not everyone can afford to approach the Delhi High Court for justice.
Why can’t the parlaiment pass a bill and frame this as a common law applicable to all citizens, instead of granting relief only to celebrities or individuals who file petitions and have the means to approach the court?
Many argue that justice should not depend on fame, influence, or access to legal resources, but should offer equal protection to everyone.
The bottom line is that even common people have individuality, dignity, and rights of their own; and they too need protection.
Kiran Sharma
