Nani's film Dasara is scheduled to release on the 30th of this month as a pan-India movie.
However, this coincides with Sri Rama Navami, a significant event where people in several parts of the nation, including the AP and Telangana states, participate in Sri Sita Rama Kalyanam.
In recent years, enthusiasm for Rama Navami has increased due to political and religious sentiments, particularly in the northern states.
Releasing the film on the same day could impact the collections from the morning show audience. Therefore, it would be wise to release the film from the evening of March 29th if the team is confident about their content.
If Dasara releases on Ram Navami day, it may indicate a lack of respect for the importance of Ramanavami events.
On the other hand, if they dare to release the movie on the previous evening, it could demonstrate respect for Ramanavami and show their confidence. This will pull more traction from the first-day-first-show audience.
Despite the festival day, big-ticket films usually generate significant demand from fans. Whether Nani's film falls into that category remains to be seen.
