There is a widespread fact that the film business is not going well these days with the influx of alternative entertainment.
At the same time, it is believed that big star films are immune to this trend and continue to command strong demand. But Raja Saab is giving an indication that this is not entirely true.
Yes, a trailer is being released shortly from Raja Saab four months before the actual release of the film.
According to sources, it is to secure the OTT business. Until now, the OTT rights have not been closed for this film of India’s top hero.
That means either the anticipated figure is not being met or there are no active inquiries. One of the two must be true.
So, the makers are planning to release this trailer now and another final trailer in January before the actual release, as per reliable sources.
This teaches us a lesson that even big star films have to be made with certain precautions, without taking things for granted.
Coming to mid-range and small films, the budget should be as tight as possible. Little Hearts was made with a budget of Rs 2 crore and promotions of Rs 1.5 crore, and the success was evident with good collections as the content connected.
Now K-Ramp is also being promoted aggressively by Kiran Abbavaram in a way that attracts the audience, after making in humble budget.
On the whole, tight budgeting along with innovative and aggressive promotions are necessary for small and mid-range films to reach the audience. That is the only formula for survival for films of that size.
Coming to big star films, as mentioned above, they need to move meticulously without taking everything for granted.
