With the sudden rise of NTR Jr with 'Janatha Garage' that became all-time third biggest hit in Tollywood, Allu Arjun realised that he has stiff competition from all the big stars.
After the massive success of "Sarrainodu" he was under impression that he is just behind Pawan Kalyan and Mahesh Babu, but the equations have totally been changed.
This has made him to debut in Tamil now. Suddenly he went to Chennai today and made the announcement of his debut Tamil movie in the direction of Linguswamy.
When he was shooting for Boyapati's "Sarrainodu", Linguswamy finalised a deal with Bunny but after the release of the movie Allu Arjun was not in mood to start Linguswamy's movie.
Saying the second half of the script is not developed properly, Allu Arjun left Linguswamy's project and started "Duvvada Jagannadham" with Harish Shankar.
Then reports in media appeared that Linguswamy met NTR and impressed the actor with his script. The reports also said NTR may announce this movie officially soon.
Reading these, Allu Arjun seems to have got alert and again started discussions with the Tamil director and today the film was officially announced in Chennai.
Industry buzz is that only to checkmate NTR, Allu Arjun suddenly announced this film with Linguswamy though he was not sure about the movie's script.